HessMedia

A Strategic Collaboration.

For consumers, the world is more media-saturated than ever before. To cut through the clutter, Hess Media focuses on delivering the right message to your audience at the right time. We work closely with our clients to determine where their audience is and use an increasingly targeted media mix to reach them.

MEDIA PLANNING

Effective delivery of brand messaging is essential to growth and customer engagement. Hess Media works closely with clients to understand their messaging and craft a custom media mix to put the right eyes on the client message at the right time.
The media planning process includes:

  • Budget Review We’ll work with you to review your current budget or recommend a required budget for accomplishing your media goals
  • Creative Audit We’ll review your current ad campaign to learn more about your target audience
  • Events and Promotions We’ll do a thorough review of your event calendar and work strategically to spread the word

STRATEGY

Building a successful media strategy means doing a thorough review of client goals, offerings and creative to determine the ideal media and promotional opportunities. Our strategic planning services include:

  • Media options and recommendation (TV, Radio, Outdoor, Print, Digital, etc.)
  • Added-value opportunities
  • Strategic Partnerships: leverage clients with similar target audiences for mutual benefit
  • Nimble response to planned and unplanned messaging opportunities
  • Focus on the future: constant evaluation of future goals and how to achieve them

MEDIA BUYING

The team at Hess Media utilizes more than 29 years of industry experience along with time-tested tools for data and pricing evaluation to seamlessly take your media strategy from planned to placed. Our market knowledge and negotiation skills mean we’re able to stretch your budget far beyond your expectations.

Media Buying Services include:

  • Negotiate, buy and steward all media
  • Deliver discounted media pricing
  • Utilize the top research available in the media industry
  • Evaluate added-value opportunities
  • Broadcast trafficking
  • Verify all proof-of-performance
  • Reconcile and pay media invoices
  • Post-buy analysis

Who we work with

At Hess Media, we’ve been fortunate to partner with clients in healthcare, home services, hospitality, education and many other industries to build unique media strategies that enable our clients to effectively connect with their audiences and build brands that stand the test of time.

A selection of Hess Media clients past and present includes:

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